Many personalities. Two campuses. One University.

Architecture Media Management (MSc)

Architecture Media Management (AMM) is a unique Master's programme for the communication of architecture. In two compact semesters, students develop skills in marketing, public relations, visualisation and web design. Students are taught by experienced editors, web designers and photographers.

The practical teaching is complemented by concrete projects. Students work in small teams to produce exhibitions, trade fairs, conferences, campaigns, websites and publications.

This Masters is aimed at graduates and architects who wish to develop a personal focus: As those responsible for the increasingly important area of public presentation of architectural firms or at the interface between architects, property companies, the construction industry and the public. After two semesters and a successful Master's thesis, the title Master of Science M.Sc. is awarded. Graduates of the Master's programme in Architecture Media Management AMM can look forward to a promising career as communication professionals and media managers.

*For documents such as exam regulations and module handbook, please visit the programme's german page.

Study programme and regulations

Note on framework regulations

Please also note the framework regulations for the degree programmes at Bochum University of Applied Sciences.

Module descriptions

Skills transfer/acquisition in the individual modules:

Module M 1.1 "Architectural Photography"
teaches essential subject-specific knowledge of visual communication required for further studies. The module is not limited to the acquisition of specialist photographic knowledge in the analogue and digital field, but also covers the principles of image composition and image effect. In this respect, both technical and methodological skills are taught.

Module M 1.2 "Layout/DTP/Printing Technology/Interactive Media"
teaches layout skills, basic knowledge of printing techniques, basic knowledge of designing interactive media such as the internet and social media. In all areas of professional media use, the virtuoso handling of images and text for layout templates for self-presentation, exposés, posters, plans and websites is necessary, always focussed on specific tasks, applications and target groups. Here, students should also develop an awareness of their future actions under the interplay of the individual factors. The focus of knowledge transfer is on technical skills, while the area of cross-media skills is also addressed.

The subject of module M 1.3 "3D Visualisation"
is not only the knowledge of a professional visualisation programme or the professional briefing for visualisation services. Visualisation management, didactics and presentation are also taught here. Aspects of target group-appropriate presentation, the time-efficient use of 3D visualisation and, above all, target group-appropriate further processing in the layout, plotting, printing and online areas must be developed.

Module M 2.1 "Concepts of temporary presentation"
imparts knowledge of the trade fair, congress and exhibition landscape, knowledge of the architecture event scene and confidence in the conception and organisation of temporary events. A central point of this practice-orientated training module is the target-oriented application of the specialist knowledge taught in all modules to a specific practical project. This module focuses on the temporary presentation. The AMM Symposium allows students to apply the knowledge acquired in Architecture Media Management: from conception and organisation to fundraising, marketing and communication.

In module M 2.2 "Concepts of permanent presentation"
students acquire knowledge of corporate identity and corporate design, knowledge of the brand landscape, confidence in the conception and realisation of corporate design. A central point is the goal-orientated application of the specialist knowledge taught in all modules to a specific practical project. This module focuses on the development of concepts for permanent presentations. This can be the creation of a corporate design for a company, an architecture firm or an association, but also the design of a website or a book. In addition to market analysis, knowledge of visualisation and layout must be integrated.

Module 2.3 "Project seminar/video journalism"
imparts knowledge of film production techniques, visual language and film design criteria and provides confidence in the application of visualisation methods and illustration techniques. The structures and mechanisms of video production are presented and developed with particular emphasis on editorial work and design techniques. The content gained from the editorial research is systematically summarised in a script and visualised using the film language via a storyboard. Basic recording and post-production techniques are practised and realised on an image film to be created.

In module 3.1 "Development of the media landscape / specialised communication"
the foundations for verbal communication and communication strategies are laid. Textual confidence in creating journalistic articles about architecture is presented in connection with mechanisms and contexts of the media landscape. Based on the analysis of subject-specific texts, the focus is on text genesis in several "writing workshops" spread over the semester.

In module M 3.2 "Target group-orientated communication"
students acquire knowledge about information processes and persuasion in relation to various dialogue partners and are sensitised to the importance of changing perspectives in relation to communication between experts and laypersons. Accordingly, preparatory target group analyses are of particular importance. The module is based on models and methods from social and communication psychology and the social sciences. Theoretical approaches to argumentation and the results of learning research are also taken into account.

Module M 3.3 "Product/Service Marketing"
imparts knowledge of marketing methods, knowledge of the agency landscape and confidence in creating strategic and operational marketing concepts. The focus is on key principles of effective marketing from a creative, sociological and business management perspective - with an emphasis on the marketing of planning and services. In addition to analysing case studies, students practise creating their own marketing concepts based on specific applications.

In module M 4.1 "Data management/data archiving"
knowledge of knowledge management and data management structures and systems is acquired. This includes not only the technical side, but also the topic of introducing media into personnel structures. It also includes strategies for making data available in a time-efficient manner, as well as knowledge of external data management structures, for example in order to make data available efficiently on the network or to be able to set up and operate local working co-operations.

Module M 4.2 "Fundamentals of business administration, start-up aspects"
provides an overview of Business Administration, procedures for determining cost rates and creating calculations, calculating contribution margins and applying them to various decision-making situations (break-even point, product range decision, in-house production / external procurement). Students should acquire the methodological skills to be able to write and present a business plan for the realisation of a business idea with confidence. Time management, leadership skills and rhetoric are also addressed.

Module M 4.3 "Intercultural communication"
provides knowledge about the development of individual and collective identities and offers insights into one's own and others' behaviour and their backgrounds. Students develop the ability to communicate across individual and cultural boundaries, to cooperate and to actively organise work processes. With reference to the content and methods of cultural studies and linguistics, work and organisational psychology as well as economics and social sciences, cultural overlap situations in national and international working environments are analysed as examples, opportunities and potential for conflict in global cooperation are identified and strategies for resolving and preventing conflicts in intercultural negotiation situations are developed.

In module M 5.1 "Methodology of Scientific Work / Thesis Preparation"
students acquire knowledge of scientific analysis and conceptualisation, research methods, confidence in formulating theses and creating outlines. In addition to the presentation of scientific working methods with regard to the preparation of a Master's thesis, the topic of literature research and literature recitation is deepened. A further topic is the transfer of knowledge with regard to secondary literature and the mechanisms of international scientific congresses and their publications.

Module M 5.3 "Media History"
imparts knowledge of media history with a special focus on the history of photography and film as well as the presentation of historical mechanisms and contexts. Students learn to master relevant research/analysis and presentation methods and gain confidence in writing academic articles on media history topics. The content and methods developed are incorporated into the assignment with a final presentation.

In the final Master's thesis Module M 6.1
module, theory and practice are to be combined under scientific criteria. Media Management for Architecture offers a wealth of topics for possible Master's theses. This is where specialised and interdisciplinary skills and the ability to work scientifically come together. The Master's thesis can either have a conceptual-theoretical character or represent a project-related concept development. The Master's thesis always consists of a written paper and a prototype product. The result of the independent twelve-week project is presented by the students to the university public in the form of a colloquium.

Admission requirements

International prospective students

as an international student applicant, please note the German language skills required for this degree programme.

  • 8-semester Bachelor's degree (240 credit points) or Diplom degree in architecture (building construction / interior design / landscape architecture) with an overall grade of 2.5 (up to 2.59) or better.

Applicants with qualifications obtained abroad can be admitted on application, provided that equivalence is proven.

  • Participation in the selection interview
  • Please note: The selection interviews for the winter semester 2023/24 will take place on 27.07.2023.
  • Details on the selection interview can be found in § 4 of the statutes on the organisation of the selection procedure (PDF file) dated 02 May 2014.

If you have completed a 6 or 7-semester Bachelor's degree in Architecture / Structural Engineering with an overall grade of 2.5 or better, you can also apply.
However, after enrolling on the Master's degree programme, you must complete 60 or 30 credit points (two or one semester respectively). The alignment studies are full-time studies and take place "before" the actual Master's programme, i.e. not in parallel.
The harmonisation credits (modules from the architecture programme, e.g. design, building construction, construction management, etc.) are put together individually. The specific structure of the harmonisation programme is determined by the chair of the examination board.

Please note: For graduates of a 6 or 7-semester Bachelor's degree in Interior Architecture / Landscape Architecture, the matching programme cannot currently be offered, so it is not possible to apply.

Architecture Media Management